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Unlocking Talent. Fulfilling Potential.

Digital Marketing for Business (B01134-161701)

Availability: Yes

Price: £153.00 Click here for information on help with fees

Please note:
This Course has already started, please have a look at the alternative dates below or it may be possible to join some courses after the start date.

If you're interested in joining this course email to enquire.

Weekdays/Time: Mon, Tue (10:00 to 16:00)

Started: 21/03/2017 (Number of Weeks: 3)

End Date: 03/04/2017

Tutor Approval Required? No

Course Overview:

An in-depth look at the tools and techniques you can use to market your business on the internet. Examine SEO, web advertising and social media marketing among other topics along with the management tools needed to measure success.

Entry Requirements:

You should be computer literate.
This is an introductory course on internet marketing and is suitable for those who have little or no previous experience of the subject.

Course Content:

You will learn a range of techniques to allow you to market your website and business on the Internet.
The course will cover -
Difference between Outbound and Inbound Marketing
The Search Engines and Search Engine Optimization (SEO)
Advertising on the Internet Using Google AdWords
Overview of Social Media Marketing.

Assessment Methods:

Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Step-by-step instruction, with demonstrations where appropriate, will help you grasp the concepts
You will have your own computer to carry out the practical exercises.

Further Study and Career Opportunities:

Progression onto another RACC short course to develop your skills and knowledge of specific areas of digital marketing, ie
- Search engine optimisation
- Content creation for business
- Google Adwords
- Social Media for Business
- Google Analytics, etc
- Webdesign and creation

Information Advice and Guidance:

If you are looking for assistance on a new career path, course choice or looking for further opportunities then speak to our Information Advice and Guidance team.


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