Price: £95.00 Click here for information on help with fees
Weekdays/Time: Wed (10:00 to 16:00)Starts: 29/03/2017
End Date: 29/03/2017
Number of Weeks: 1
Tutor Approval Required? No
This workshop is designed to support businesses in developing a digital content strategy to cover their website, blogs and social media sites for an integrated approach to marketing.
If you are booking and paying for yourself then you can enrol directly either online or in person at our Parkshot centre.
If your employer is paying for you or you are an employer wishing to pay for your staff members then please email firstname.lastname@example.org
This course is aimed at marketing and communication executives and business owners who want to optimise their sites.
To get the most out of this course you will need to have a good understanding of the basics of Search Engine Optimisation from our introductory course or have a similar level of knowledge.
How to develop a digital content strategy for an integrated approach to digital marketing covering the following:
- It's not about you. It's about your customers
- Determining what the customer needs and where they are looking
- What do your customers want?
- What do I offer?
- The Digital Marketing mix - Which channels should I use?
- Producing effective text and visual content
- Labelling content for search
- Measuring Success
Certificate of completion
For information on course fees and
how to get additional help to pay for them look at our How to Pay for Your Course section.
Level 2 Search Engine Optimisation Tools and Techniques
Or email us on: email@example.com to discuss what your requirements are and see how we can help you with these.
If you are looking for assistance on a new career path, course choice or looking for further opportunities then speak to our Information Advice and Guidance team.